A brand new course covering entrepreneurial processes 

The course consolidates and builds on the work undertaken in the preceding course Entrepreneurship and Creativity. Students are guided to use this knowledge to produce a business plan or similar document as appropriate to the financial or other requirements of the business. The work to be undertaken may be in the context of a start-up firm, or a new project or product within an existing organisation.

The course is divided into eight modules. The first module of the course explains the business planning process and what is required in a business plan. The second module revisits and reviews the feasibility study undertaken in Entrepreneurship and Creativity. The remaining modules in the course consolidate knowledge and understanding of the entrepreneurial process and further develop and apply through practice core entrepreneurial skills.

Topics include:
Introduction to business planning 
Review, revisit and revise external environment and introduction to SWOT analysis
Mission, Vision, structure and scalability
Market segments and value propositions
Marketing strategy and plans (including marketing, mix, channels of distribution and communication)
Operational strategy and plans (including resourcing requirements)
Financial planning and analysis
Executive summary and business plan presentation

A key focus for this course is to strengthen and deepen knowledge and research acquired during the feasibility analysis. The areas surrounding customer relationships, marketing strategy, operational strategy and extended financial forecasting and budgeting are specifically explored and applied in more depth in order to satisfy the required outcome of a comprehensively researched, justified and creditable investor-ready business plan.

​Why did we update our MBA curriculum and learning resources?

Delivering on our promise

To remain true to our promise of affordable access to transformational learning, we have recently committed to refreshing and updating our MBA programme, reviving all course content and redesigning our learning platform to keep pace with our changing world and our students' needs. We continue to design our programmes for real life, offering lifelong learning on your terms, helping professionals from all walks of life to achieve their ambitions, as we pursue a more equal world through education.



A learning experience to suit your needs

Learn on your own terms, on a learning platform that is accessible and full of modern functionality to enhance your experience and suit your circumstances.

Exemptions

Do you already have academic qualifications?

You may be entitled to exemptions from core and elective courses on our masters programmes.

Exemptions

Support

All our programmes come with full support

From faculty message boards, past papers and online self tests to peer-to-peer networks and dedicated advisors.

Support

Examinations

Sit your exams locally

We offer local examinations to all our students. Each course is assessed by a one three-hour examination. You can sit your exams in March, June, August and December.

Examinations

Fees

How much will it cost?

You can study course-by-course and pay as you learn, or sign up for two or three courses at once. Our fees are flexible.

Fees

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Are you ready to apply?

Our MBA is open to all

Typically you will hold a recognised first or second class honours degree, or equivalent professional qualification. 
English language proficiency. Alternatively, formal entry can still be gained by passing three MBA courses one of which must be a core course.

 

How to apply

Want to find out more?

Our whole ethos is centred around the student. So if you’d like to find out what the School can do for you, fill out the form and we’ll get back to you. Quickly.

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