Thank you for registering your interest

Our whole ethos is centred around you, the student. Fill out this form and we’ll get back to you. Quickly.

Edinburgh Business School will use the information you have provided to contact you with information on our products and services. For more information see our terms and conditions.

Which Programme are you interested in?


Your details



The story from Denmark: happiness trumps GDP

Gerry Reilly, Senior Teaching Fellow

Faculty Blog

The  happiest countries in the world are mainly in Northern Europe, with Denmark coming out top. The  highest scores for happiness did not come from income alone, but from political freedom and an absence of corruption.

Individuals  also valued job security and good mental and physical health.

If that is true, why do economists insist on using GDP as the measure for national wellbeing?

The  New Economic Foundation provided a template for  an alternative measure of national wellbeing:
1. Good jobs
2. Well-being
3. Environment
4. Fairness
5. Health

So why don’t economists and politicians take action on this? Maybe the answer is that despite its admitted drawbacks, GDP is a relatively easy measure to calculate, compared to a possibly complex index based on the above five parameters.

As a footnote,  not everyone agrees about happiness in Denmark. Newspaper editor Anne Knudsen thinks Danes continue to respond positively to happiness surveys because: “In Denmark it is shameful to be unhappy.”